More than 22 years leading dealerships and manufacturer field organizations for Honda, Audi, Volkswagen, and Chrysler. Agnes knows what the OEM needs, what the store needs, and how to build the team that delivers both.
Few leaders have run a dealership P&L and also sat across the table as the manufacturer. Agnes has done both, which means she translates corporate objectives into practical operating plans, and dealer realities into terms an OEM can act on.
Full responsibility for performance, people, OEM relationships, marketing, inventory, and customer experience at Honda, Audi, and Volkswagen stores in Southern California.
Regional sales, fixed operations, customer experience, and dealer network development roles at Volkswagen Group of America, Chrysler Group, and DaimlerChrysler.
As General Manager of Rancho Santa Margarita Honda, Agnes assembled a high-performing team across sales, service, parts, and finance, and built a culture people wanted to be part of. Clear expectations, real accountability, and genuine investment in people's growth.
She turned that culture into a clear customer value proposition, the RSM Honda Promise, and carried it consistently from the website to signage on the showroom floor, so the experience a customer read about online was the same one they found in person.
Her approach is consistent wherever she leads: find the right people, set the standard, develop managers into leaders, and let a strong culture do the heavy lifting on customer experience and retention.
The Promise shaped the entire buying process, so much so that customers' Google reviews regularly echoed its tenets in their own words.
Today's dealership is won or lost online long before a customer arrives. Agnes brings a full understanding of the digital side of the business and the judgment to know which efforts truly move the needle.
She is an active partner with her agencies and vendors. She asks the right questions, digs into the data, and expects strategy, not just reports.
Website, SEO, AI search, email, reputation, and paid media are all measured by one test: do they drive leads, appointments, and sales for the store?
Hands-on experience with CDK, DealerTrack, eLead, DealerSocket, VinSolutions, vAuto, VINCUE, and more, so technology decisions are informed ones.
"Having worked with Agnes directly for several years, I've always been impressed by her full understanding of all things digital. She's engaged, asks great questions, and has a real grasp on what moves the needle at the dealership."Justin BrunCo-Founder, Agile Creative Solutions
Led all dealership operations and business strategy with responsibility for performance, sales, customer experience, personnel, OEM relationships, marketing, and inventory. Built a performance-driven management team and the culture behind the RSM Honda Promise, a customer value proposition that buyers routinely echoed in their Google reviews.
Provided strategic and operational leadership across sales, service, parts, finance, and administration. Aligned store objectives with OEM requirements and local market opportunity, and managed through changing market conditions with a steady focus on discipline, satisfaction, and sustainable growth.
Marshall School of Business. B.S. Business Administration, concentration in Global Marketing. Students' Administrative Council and Marshall Pacific Rim.
Dale Carnegie Leadership Training, Cardone Automotive Academy, and the MAP Management Consulting Program.
Speaks Indonesian. Enjoys travel, fitness, surfing, snowboarding, and motorsport.
Agnes is open to General Manager, multi-store, and OEM leadership opportunities.